Keller Williams Wellington - Chris Adair

Essentials of Home Staging

Understanding Its Impact on Home Sales

Home staging transcends its status as mere industry lingo, standing as a key tactic that profoundly affects a buyer’s initial reaction, a home’s sale price, and the velocity of its sale. The Summer 2023 Top Agent Insights Report from HomeLight suggests that a professionally staged home could enjoy an uplift in resale value to the tune of $8,300 on average. Meanwhile, the National Association of Realtors has discovered that, with 81% agreement from buyer’s agents, staging significantly helps buyers envision themselves in the home.

When dealing with a vacant property, professional home stagers are often called upon to furnish and decorate, creating an inviting atmosphere. For those residing in their home while it’s on the market, it’s advisable to utilize existing furnishings to minimize expenses.

A seasoned real estate agent skilled in staging will assist in outlining the necessary steps for optimal presentation and can recommend trusted staging companies. Home stagers, adept in buyer psychology and market trends, declutter, neutralize, arrange, illuminate, and beautify spaces to forge a captivating and welcoming environment.

Deciding to stage your home hinges on your particular circumstances. Traditional sales approaches benefit from staging, which can spur buyer interest and elevate offers. For example, NAR’s 2023 data indicates that staging could lead to a 1-5% increase in offers—translating to an additional $4,161 to $20,805 on a home valued at the average price of $416,100. Additionally, staging has proven to lure 40% of buyers to view a home they spotted online and helped 81% of potential buyers feel the home’s appeal.

In addition to traditional staging, a much more cost-effective option would be to virtually stage it. With this method of staging, you can remove and add new furniture to a room using software, and looks very realistic.

If are you’re wondering where to begin with staging your home for sale, consult your agent. He can guide you through a tailored staging process and connect you with professionals to enhance your home’s appeal. Ultimately, staging aims to spotlight your home at its finest, striking a chord with buyers and potentially boosting your financial gain.

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